In recent years, we have taken steps to become more environmentally friendly, especially in the areas of waste management and energy and water conservation. For example, Servus Corporate Centre was renovated with the environment and a sustainable future in mind, achieving LEED Silver certification. Looking ahead, we will continue to address our environmental footprint. (more…)
In May, Servus Credit Union was proud to win three Achievement in Marketing Excellence Awards from the Marketing Association for Credit Unions. The awards recognized the community events, marketing campaigns, and television advertisements we used to let Albertans know about our new brand last year.
If you think a brand is a logo or slogan, you’re right, but don’t stop there. It’s so much more. A brand is what an organization, product or service promises to deliver to members or customers.
Take Nike, for example. It strives to “bring inspiration and innovation to every athlete in the world.” And BMW aims to produce the “ultimate driving machine” for its customers. At Servus, we promise to deliver the “power of member banking” to our member-owners. That means we make our members the focus of everything we do. (more…)